- In Brief:
- Include “Brand Name” + “Product Title” in the title
- Make the images clickable to the relevant product page
- Change image names to: Blog Name + Product Title + Brand Name + Review
Are you looking to earn more revenue from your content and present yourself to brands as a sophisticated content creator? After working with a variety of content creators with sponsored Blog Posts, we noticed a few missing SEO formatting best practices that all publishers could be doing. We recommend following these simple suggestions below:
- Come up with a vivid and specific headline with Brand or Product Name
- Specific example: “Halo Dreamnest” – I would suggest changing to “My review and experience using Halo Dreamnest for my newborn Beckham”
- This is personal, specific, reader knows what the article is about, and includes the what people are looking for (reviews of the dreamnest) before buying
Most people take a quick glance at the content headline and make a snap decision on whether your article is worth reading. By including specifics like the products being included in title, this helps readers and Google understand what they are about to click into.
Good headlines directly convey specificity (what topic/product are you discussing?) and benefits (what does it do for the reader?). Clarity wins over cleverness, so when it doubt just be straightforward (and don’t spend too much time trying to be zany).
- Make it easy for your readers to learn more and shop your items
If you’re doing a product review, then make sure your readers can easily find the product for themselves by putting in abundant links to products. Make sure the images in the article are clickable, and clearly underline the links in your write up. Always put a link or a button at the very end of your article that takes readers to the product(s) you’ve reviewed.
Image SEO Formatting
- Image file name format should be: Your Blog + Brand Name + Product + Review
- Specific example from the “Dreamnest” article earlier. The images are named in order (5.jpg, 6.jpg, 7.jpg, etc)
- Suggested changed to: braveblonde-halo-dreamnest-review-newborn-crib,jpg
- Bonus Tip, include the color and fabric if its relevant. A Tory Burch Minnie flat comes in 10+ colors and multiple fabrics choices. So be really specific and say something like “My Favorite Tory Burch Minnie Ballet flats in Royal Tan leather with gold logo!“
- Make the image clickable + Shoppable!
- This is critical and can’t stress this enough, in your WordPress or Blogger settings, make sure the reader can click the image and takes them to relevant product page
Content Sections & SEO Formatting
- If there are multiple products or sections of the article, add in different heading groups
- In this example from “Fashion In Flight“, she does great job with heading sections in each content block of the article
- Blazers & Bubbly did great style recap to include different jumpsuit styles from different designers, but it could be more clear with each Brand + Product Name in bold above each image